The Social Media & Community Lead will play a central role in shaping Aksharshala’s digital voice and community presence. This role is ideal for a candidate who understands how to build meaningful engagement with parents, children, teachers, and educational communities. The candidate will oversee strategy, content planning, platform management, and interactive campaigns across Instagram, YouTube, and other channels. This involves understanding trending formats, storytelling for children, and building an active digital community that resonates with Aksharshala’s creative brand identity.

The ideal candidate must be highly creative, digitally fluent, and deeply familiar with social media culture. They should understand child-friendly content, parental psychology, and community-building strategies.

• Experience in social media growth
• Understanding of children’s content/education space
• Strong creative writing and visual communication skills
• Ability to plan long-term content calendars
• Experience in managing online communities

Key Responsibilities

The candidate will manage daily content operations, audience engagement, collaborations, and analytics.

• Developing monthly and weekly social media strategies
• Creating engaging posts, reels, stories, and video scripts
• Managing online community interactions
• Coordinating with designers, writers, and educators
• Tracking analytics and improving content performance
• Planning campaigns aligned with learning themes and contests